Gold Prices Go Up. Rolex Prices Follow. So Why Don’t They Come Back Down? - SchiffGold.com

Gold Prices Go Up. Rolex Prices Follow. So Why Don’t They Come Back Down? - SchiffGold.com

Source: SchiffGold.com

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DW NOTE

Rolex doesn't lower prices because it doesn't have to. The secondary market holds, the brand controls supply, and buyers still queue. Monetary inflation flows into hard assets asymmetrically: gold rises when fear spikes, luxury goods when wealth concentrates. The ratchet works one direction because scarcity—real or engineered—compounds while currency degrades.

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